The concept came up when The Go Game was pitching various immersive marketing ideas to Goodby Silverstein and Yahoo.  Both decided it wasn't for them and so we sat on for 5 years.

Then I met Leif Bansner who pulled this off the design page and into reality. Truly an artist.  Many thanks goes to him and Asheem Linaval who created the custom lighting and electrical work.   

This is the prototype.  If you would like to see 10 of these out there, hit us up on Twitter @KaraokeRickshaw